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Text messages, on the other hand, often come unsolicited. Users have total control over which apps send them notifications, and may even specify which types of notifications they want from each app. The opt-in / opt-out dynamic also favors push notifications, when it comes to user attitude.
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Push notifications, in contrast, are unlimited and totally free when you build and manage your app using Bizness Apps! The cost to send out a massive amount of texts is relevant for many businesses, especially small ones, depending upon what service and platform are used to blast out messages. The same is true on the business end as well. In the infographic below we explain what is a push notification and how it can benefit your business. Or, they may opt-out of future messages altogether, which is bad for business. This can irritate users and lead them to look at your message negatively. Many users do not have unlimited texting plans and will wind up getting charged for each text message you send. So, why would anyone argue that push notifications are better? And again, what are push notifications? They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%. Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. What is a push notification and how is it different from a text message?